#11: Face + Book = Facebook

#10: Instant + Telegram = Instagram

#9: Net + Flicks = Netflix

#8: Microcomputer + Software = Microsoft

#7: Microcomputer + Software = Microsoft

#6: Wiki + Encyclopaedia = Wikipedia

#5: Group + Coupon = Groupon

#4: Pay + Pal = Paypal

#3: Forever + Note = Evernote

#2: Accent + Future = Accenture

#1: You + Tube = YouTube

But why do brands do this?

Easier to trademark
Most single word are taken, so compounds create fresh combinations

Instant Category
Signalling One of the words could anchor the category while the other differentiates

Memorability & cognitive processing
When two familiar words combine, they are easier to remember than abstract or invented terms