Gradients came back to trend in 2018 & have started to cement their position by appearing in brand identities as well which have a much longer shelf life.

The reason this trend continues to grow is simple: they make colors 'pop' & appear more vibrant. The strategic rationale behind this is that most brands go for solid colors as it's much easier to reproduce across mediums. This opens up opportunities in a crowded market dominated by solid colors: gradients help break the clutter and grab attention.

So here are 16 famous brands that use gradients in their logos:

1. Asana

2. VISA

3. Trello

4. Tinder

5. SAP

6. Reckitt

7. Mindtree

8. Microsoft Edge

9. Messenger

10. Instagram

11. GM

12. Atlassian

13. Flipkart

14. Firefox

15. Bumble

16. Huawei