Fedo

Fedo is a preventive healthcare brand focused on "feeling good, doing better".

We designed the identity, the Fedo character and the app around 2016, before the company launched. Fedo has since grown into a health-tech company and raised a $1M pre-Series A round led by Unicorn India Ventures.

We focused on crafting a logo that was simple, happy and meaningful: distinctly visible at the smallest sizes, yet scalable without any distortion.

Shape and design consistency was maintained from the typeface to the character design, to ensure a single design approach across all brand touchpoints.

The main goal of the app is to help you get better: physically, mentally and spiritually.

I. The splash screen: the Fedo character levitates as the app loads, building a feeling of peace.

II. The main screen: a dashboard with your Fedo Score and a tip to keep yourself healthy. It shows your daily progress on health and lifestyle goals, and a card of articles to help you feel good and do better.

III. The profile screen: captures everything needed about the user in a neat, clean and user-friendly form.

IV. Goal selection: pick a goal to pursue, either a lifestyle goal or a daily health goal.

V. The articles screen: Fedo wanted high-engagement informational pieces at the core of its offering. We designed an interface for distraction-free reading that encourages longer reading time.