Gyroshack

Vaibhav, the founder of Gyroshack, came to us to create the identity for his new shawarma store. He was bringing a Greek delicacy, the gyro, to Bangalore for the very first time.

From the get-go, we wanted to create something that would instantly build a Greek association for the brand, while being fun enough to attract a young college crowd.

The logo was created by deliberately combining Greek motifs with a gyro (a Greek shawarma).

A set of humorous illustrations was created as brand assets to bring the brand to life.

Illustrations: Uttiya Modi