Neocraft Digital
Brand identity & dynamic logo for a full-service digital agency
The Context
Neocraft Digital is a full-service agency in the United States. They help their clients with digital marketing, branding & UX/UI.
Brand narrative: Neocraft helps brands navigate the digital world.
The Logo
The logo combines the brand initial N with the idea of navigation, and becomes a dynamic identity.
The initials sit in the negative space of a compass for navigating the digital world. The expanding form shows their belief in pushing boundaries, and doubles as an eye that sees things differently.
A Dynamic Identity
The logo itself becomes a canvas for them to unleash their creativity. It can adapt itself to the customers they onboard, echoing their belief that one solution doesn't fit all.
On their website, the logo can even follow the cursor for a delightful bit of interactivity.
The Visual Identity
We wanted the brand system to connect strongly to the narrative of navigating the digital world. Our research led us to the nautical visual system.
In 1858, uniforms worn in the French Navy were the origin of the nautical visual language. Coco Chanel later brought those stripes into her 1917 nautical collection. We used this nautical design system to create unique & iconic visuals for the brand.
