Transcend Global Group
Brand identity for a US-based advisory & partner firm
The Context
Transcend Global helps businesses around the world with international expansion.
Giuseppe Bodoni, the founder of Transcend Global Group, reached out to us to rebrand their business.
The Concept
transcend (verb): be or go beyond the range or limits of (a field of activity or conceptual sphere).
A is when you start a business. B is where you expect to get. If this is the journey of a business, with Transcend Global Group you can go beyond it.



The Logo
The simple shift in the E showcases their belief in going beyond your limits, visually expressing the idea of transcending.

Brand Touchpoints
This visual of transcending is carried into every brand touchpoint, weaving a strong visual narrative for the brand.















