GAC

GAC (Green Angle Consultants) is in the business of consulting on, and implementing, strategies for growth.

They help clients set up companies, transform existing firms and support their growth.

GAC's old logo had elements worth retaining. Its squares resembled building blocks, and building blocks could help tell the brand's story.

The three core services GAC provides (setup, reinvent & scale) are represented by building blocks that form the foundation of the identity.

Rearranging these building blocks also expresses the flexibility of their services.

The identity is designed around two core values: flexibility & dynamism.

A single container gives rise to eight approved versions of the logo, each used as the application needs. The dynamic identity tells the story of reinvention & flexibility.

Extending the design of the logo unit, we developed lockups for their offerings: "Setup. Reinvent. Scale."

These branded assets sharpen the identity and help GAC differentiate its offerings across collaterals.

The dynamic identity adapts across collaterals while keeping its design DNA: presentation templates, an adaptive logo, book covers, posters and social media posts.