Brand Identity
Web3
Kromium
Brand identity for the future of influence
THE CONTEXT
Kromium helps brands connect with influencers and work with them directly.
This minimizes the involvement of middlemen and makes the space more transparent, seamless, and scalable.
Kromium helps connect brands to influencers
THE CHALLENGE
Kromium needed a brand identity that not only established trust but also visually represented its core principle:
Decentralization.
The challenge was to balance credibility with distinctiveness, creating a system that could stand out in the evolving Web3 landscape while still feeling robust and professional.
For Kromium, the future was decentralized
THE BIG IDEA
Kromium’s strength lies in decentralization: system where power is distributed, and value flows through direct connections.
To capture this, we built the brand around the visual logic of a decentralized network.
By transforming nodes and links into a design language, the identity doesn’t just symbolize connectivity, it embodies the way Kromium operates: open, scalable, and built to grow stronger with every connection.
What a centralized network looks like
What a decentralized network looks like
THE LOGO
At the center of the new identity is the “K” mark, constructed from the geometry of decentralized networks.
It’s simple, scalable, and instantly recognizable.
The design reflects Kromium’s role as both a node in the larger system and a connector that brings the ecosystem together.
The rationale behind the logo
THE VISUAL LANGUAGE
Extending from the logo, a geometric pattern inspired by network nodes became the signature of the brand.
Applied across collateral, motion, and digital interfaces, it reinforced Kromium’s essence of connectivity and created a consistent, memorable identity.
Metallic tones were chosen as a subtle nod to the brand’s name (Kromium), grounding the futuristic idea in something elemental.
We created a 2D decentralized brand pattern
This pattern also works in 3D
Interface Styling Components
