Brand Identity
Packaging
Beauty
Honeys
Brand identity for a salon & cosmetic label
THE CONTEXT
Honeys is a beauty lounge in Kerala.
As they grew beyond being a salon into launching their own product line, from shampoos to to creams to hair treatment products, they needed a brand identity that was more than just a logo.
Hair Salon Image
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THE CHALLENGE
The challenge was to create an identity that felt delightful and recognizable.
It also had to be flexible enough to adapt across motion, print, and digital.
Most importantly, it needed to support the growth of a diverse product portfolio.
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Shampoo
THE BIG IDEA
While studying the old logo, we saw an opportunity to merge two worlds: the name of their brand & the category they were in.
Something familiar yet ownable that would become the brand's anchor across identity, packaging and motion.
A comb + Honey
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THE LOGO
Few brands eenjoy a double coincidence like Honeys. Their name and their category visual was aligned perfectly to create:
A dripping comb.
This simple yet powerful visual became the central idea of the identity.
It is versatile enough to work across packaging, motion, and communication, while distinctive enough to set Honeys apart.
Logo Logic
Logo Icon
Logo full
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THE VISUAL LANGUAGE
The dripping motif became central to the Honeys brand world.
It flowed across packaging, came alive in motion as smooth drips, and framed communication layouts.
The system was indulgent yet flexible, giving Honeys a unique scalable identity.
Shampoo / Conditioner
Serum
Cream
Tshirt
Signage 3D
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SCALABLE SYSTEM
The link motif became an expressive asset that could carry the brand without the logo.
It’s flexible enough to adapt, yet distinctive enough to stay recognizably Yulu, across sizes, surfaces, and screens.
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