Brand Identity
Sonic Identity
Motion Graphics
Data & AI
Tredence
Brand identity for a global leader in data & AI
THE CONTEXT
Preparing for the next stage of their growth, Tredence asked us:
"How can our messaging be improved in order to align ourselves to the rest of the world in line with our Tredence 2.0 objectives?"
We took this opportunity to build an brand identity that would truly reflect the ambitions for the next phase of their journey.
THE CHALLENGE
We held interviews with the key stakeholders of the company as well as multiple employees to understand what made them unique and what their vision for the future looked like.
And this is what we heard back:
"Tredence is in the business of Data Analytics.”
"Our main differentiation is the last mile adoption of insights"
"Insights are presented, but aren't consumed"
Most of their competitors advice firms, present reports and get out of the way.
No one goes that extra mile to ensure things are implemented.
And this was their unique advantage: Going the last mile.
The challenge was to distill this unique promise into a clear, inspiring brand message and visual identity.
Stakeholder interviews guiding the brand narrative
THE BIG IDEA
In a market where most competitors deliver insights and walk away, Tredence takes a different path.
They stay until the insights are implemented, ensuring change actually happens.
Most stop at what’s considered possible.
Tredence goes beyond.
And that's how we got our primary brand message:
Beyond Possible.
A positioning that clearly defines the landscape: competitors who do what’s possible, versus Tredence, who go beyond.
It’s more than a tagline, it’s a mindset that expands into every part of the business:
For our clients. For our projects. For our employees. For humanity. To solve problems. To deliver what we promise. For everything we do. For a better tomorrow.
Let’s go beyond what’s possible.
Positioning that opens up a clear whitespace
THE LOGO
We wanted to create something fresh while keeping a sense of familiarity.
The new logo retains the signature 60° cut from the old identity, a respectful nod to the brand’s legacy.
From there, we built in the promise of going beyond: the logo now extends from both edges, visually reinforcing the idea of going beyond what's possible.
Looking back at the original mark
The new logo retains the signature 60° cut
Adapts seamlessly to any layout
THE VISUAL LANGUAGE
Building on the brand promise, and a logo that extends, we developed a complete visual identity system: a brighter palette, custom icons that match the logo & illustrations that carry the brand's energy across every touchpoint.
Custom icons for a cohesive identity
Animations for their website
End frame animations
SCALABLE SYSTEM
The "T" became an expressive asset that could carry the brand without the logo.
It’s flexible enough to adapt, yet distinctive enough to stay recognizably Tredence, across sizes, surfaces, and screens.
A collaboration that kept continuing
